ComScore reports record Q3 revenue
ComScore’s Q3 2014 revenues have been recorded as $82.1m, up 15% from the same period last year.
ComScore’s Q3 2014 revenues have been recorded as $82.1m, up 15% from the same period last year.
73% of brand advertisers would like more consumer lifestyle, attitudinal and behavioural information in online surveys, according to research from IAB Europe.
86% of the Interbrand 100 now integrate Instagram into their marketing strategy, a 15% growth in activity since 2013, according to data from Simply Measured.
Partnership combines Qualia’s consumer intent information with Placed’s location technology to understand consumers’ offline actions after viewing a mobile ad.
Randy Kosloski has been named director of account management by the research and consulting firm.
Cincinnati-based Directions Research has hired Kacie Liederbach and Mike McCormick as account managers.