Majority of advertisers now have mobile optimised sites
More than 80% of the top 250 UK advertisers has a mobile optimised site according to a survey from the Internet Advertising Bureau UK (IAB)
More than 80% of the top 250 UK advertisers has a mobile optimised site according to a survey from the Internet Advertising Bureau UK (IAB)
Jane Bloomfield, formerly head of innovations at Hall & Partners, has joined the company as brand development director.
WPP has announced that its programmatic media and tech firm Xaxis has acquired the mobile app and cross-screen targeting platform, Action Exchange (ActionX).
New research from the Economist Intelligence Unit claims that organisations are struggling to create a seamless experience for customers, despite it being a strategic priority.
Facts International will conduct telephone interviews in the run up to the election to support ComRes in voting intention and analysis.
The business intelligence research consultancy, founded in 2010, has rebranded as Future Thinking.