Fishing and cooking – how to make online samples fit for purpose
The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard […]
The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard […]
Artificial intelligence, social media measurement and virtual reality promise to transform consumer insight, Impact 2015 heard.
Personal data should be wrested from the control of businesses and given back to consumers, according to a panellist speaking […]
Speakers from Unilever, EE and Chime Insight and Engagement shared their thoughts on going beyond insight delivery at the MRS […]
Unilever CEO Paul Polman has issued a challenge to the market research profession to provide the insight needed to galvanize […]
The current era of risk and opportunity requires researchers and clients to take a fresh approach to new product development, […]