Analysis & Interpretation

Turning data into insight

In its raw format, data can only tell you so much. For insight you can act on, you need to analyse that data.

At Marketing Means, we deliver high quality analysis, reporting and presenting. Whether you’ve commissioned us to carry out your research, or you’re providing us with your own data, we can prepare it in a number of different ways to offer maximum insight:

  • Tables. As the first stage of analysis, we can produce tables (or ‘cross-tabs’) of results. We’ll also help you decide how to categorise your responses. This could be according to standard demographics such as age and gender, or factors more specific to your survey.
  • Full final reports. Our reports typically include an executive summary, a commentary on key results, and can offer a more detailed analysis. This might be a correlation analysis between different survey variables, for example.
  • Presentations. Our researchers are experienced presenters. They’re happy to create an engaging and informative presentation that showcases your insight to your audience.

Do you want to do the analysis yourself? We can also just clean the data and give it to you in a format of your choice, typically Excel or SPSS.

Discover more

To learn more about our analysis and interpretation services, contact us on 01364 654485 or email info@marketingmeans.co.uk.

Featured Projects

Mobile Mini

Mobile Mini

Monthly customer satisfaction tracker for deliveries and collections ...
Chris Bowden Chris Bowden
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RBS telephone surveys

RBS telephone surveys

A monthly telephone survey of brokers who deal with the bank’s business products ...
Chris Bowden Chris Bowden
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PCCC

PCCC

A postal survey of 150 businesses operating within the city centre ...
Chris Bowden Chris Bowden
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Devon Renaissance

Devon Renaissance

Marketing Means ran a postal survey of 8,000 businesses in Devon ...
Chris Bowden Chris Bowden
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Cornish Mutual

Cornish Mutual

A series of tailored telephone depth interviews that resulted in changing the brand focus. ...
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Cornwall Development Company

Cornwall Development Company

Cornwall Development Company exists to further the economic development of Cornwall ...
Chris Bowden Chris Bowden
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Liberal Democrats Election 2010

Liberal Democrats Election 2010

Opinion Research for the 2010 election ...
Chris Bowden Chris Bowden
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