Welcome To Marketing Means

Welcome To Marketing Means

We’re a full-service market research company – one of the most trusted in the industry. Whatever research services you’re looking for, you’ve come to the right place... ...
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Analysis & Interpretation

Analysis & Interpretation

When the data is within reach you need interpretation. Our analysts provide more than description ...
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Brand & Awareness

Brand & Awareness

Do you understand where your customers can add value? ...
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Fieldwork and data collection

Fieldwork and data collection

Want a dedicated team to collect data for your survey? That’s what our in-house researchers and interviewers do every day... ...
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Opinion Research

Opinion Research

Do you understand the political and demographic forces at play in the ever changing environment of public opinion.... ...
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Customer Satisfaction Surveys

Customer Satisfaction Surveys

The most valuable customer satisfaction surveys are the least intrusive. Find out how we ensure maximum customer response ...
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Employee Wellbeing

Employee Wellbeing

Happy, loyal employees are your greatest asset. How happy are your people? Find out through our employee surveys. ...
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Latest

Latest News

/ December 9, 2015 9:00 AM

IFF hires eight

IFF Research has hired eight new staff members, including Chris O’Brien, who joins from Ipsos Mori as associate director.

/ December 9, 2015 9:00 AM

Affinio launches Twitter segmentation tool

Discovery by Affinio is a lightweight version of Affinio that allows Twitter users to analyse the characteristics of their followers.

/ December 9, 2015 9:00 AM

MRS Awards 2015 winners announced

The Market Research Society’s annual awards took place last night in London, with big winners including StreetInvest and Lightspeed GMI.

/ December 9, 2015 9:00 AM

Lightspeed GMI unveils political profiling tool

Political Profiler allows targeting by political party affiliation, voter preferences and voting frequency, as well as social interest profiles.

/ December 9, 2015 9:00 AM

YouGov releases 'What Went Wrong' report on election polling

Report highlights impact of the average poll-taker’s interest in politics and its subsequent effect on the age of people in samples.

/ December 8, 2015 9:00 AM

Simpson Carpenter boosts pharma again

Research and insights consultancy Simpson Carpenter has appointed Kim Assender as a research executive in its pharmaceutical and biotech division.

Methods

Focus Groups

Focus Groups

Start the debate Focus groups are an excellent way to get people to debate their thoughts, feelings and beliefs. By providing a relaxed space in which to talk openly, the conversation can flow, and a variety of opinions and experiences can come to the fore. A focus group is… ...
Chris Bowden Chris Bowden
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Face-to-Face Surveys

Face-to-Face Surveys

Show and tell Face-to-face research has always been a popular way to learn people’s opinions. By interacting directly with respondents, interviewers can capture more detailed thoughts on specific subjects – from TV adverts, to new products, to places and events. At Marketin… ...
Chris Bowden Chris Bowden
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In-Depth Interviews

In-Depth Interviews

Getting to the heart of a key issue An in-depth interview is a great way to learn more about what your respondents really think. Conducted over the telephone or face-to-face, this method is far more ‘open’ than other surveys, to encourage an equally open response. Marketing… ...
Chris Bowden Chris Bowden
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Online Surveys

Online Surveys

Detailed, quick and effective Do you want to ask questions that might need some consideration – but you’re still looking for a quick response? Then an online survey is a good fit. They’re quick to complete and cost-effective to run. If you want to get high quality data that… ...
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Postal Surveys

Postal Surveys

Giving people the time to respond Are you surveying a wide geographical area? Perhaps your respondents need time to consider or research their answers. In either case, a postal or mail survey is an excellent and cost-effective choice. The only potential issue is the respons… ...
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Telephone Survey Research

Telephone Survey Research

A personable way to get fast responses If you want reliable views from the public, businesses or your customers – as quickly as possible – a telephone survey is a great choice. They’re particularly useful for opinion polls, or for flagging live issues with customer serv… ...
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