Xaxis launches Light Reaction
WPP-owned programmatic media and tech platform Xaxis has launched its mobile ad business Light Reaction.
WPP-owned programmatic media and tech platform Xaxis has launched its mobile ad business Light Reaction.
Financial services market research company Bdifferent has opened an Asian office based in Singapore.
In the first post-election poll using its new Voter Turnout Model, the ComRes/Daily Mail telephone poll puts the Conservatives with a 12 point lead over Labour.
The partnership will make Facebook topic data available to Pulsar’s clients across the UK and Europe.
The latest Facebook AI Research (FAIR) facility will focus on long-term research projects in image recognition, natural language processing and speech recognition.
The Word of Mouth Influencer Segments are intended to enable advertisers to reach audiences that are most likely to amplify their marketing efforts.