Welcome To Marketing Means

Welcome To Marketing Means

We’re a full-service market research company – one of the most trusted in the industry. Whatever research services you’re looking for, you’ve come to the right place... ...
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Analysis & Interpretation

Analysis & Interpretation

When the data is within reach you need interpretation. Our analysts provide more than description ...
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Brand & Awareness

Brand & Awareness

Do you understand where your customers can add value? ...
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Fieldwork and data collection

Fieldwork and data collection

Want a dedicated team to collect data for your survey? That’s what our in-house researchers and interviewers do every day... ...
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Opinion Research

Opinion Research

Do you understand the political and demographic forces at play in the ever changing environment of public opinion.... ...
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Customer Satisfaction Surveys

Customer Satisfaction Surveys

The most valuable customer satisfaction surveys are the least intrusive. Find out how we ensure maximum customer response ...
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Employee Wellbeing

Employee Wellbeing

Happy, loyal employees are your greatest asset. How happy are your people? Find out through our employee surveys. ...
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Latest

Latest News

/ October 21, 2011 1:42 PM

1HQ’s Tom Ellis joins Brand Genetics

UK— Innovation consultancy Brand Genetics has appointed Tom Ellis as director of insight and innovation.

/ October 21, 2011 1:42 PM

RII sees ‘continued stagnation’ of US MR business

US— A stale economy is no friend to market researchers, it seems – the latest wave of the US Research Industry Index finds “continued stagnation” of business.

/ October 21, 2011 1:42 PM

Research associations lobby for Census Bureau funding

US— A collective of census users including the American Association for Public Opinion Research and the Marketing Research Association have written to senate leaders to plead for more funding for the Census Bureau.

/ October 20, 2011 11:21 AM

People on the move

All the latest appointments and promotions from the global market research and consumer insight industry. This week: Razor Research, Research Now, AMSRO, Brand Potential,

/ October 20, 2011 11:21 AM

Horizon Media appoints consumer insights MD

US— Media agency Horizon Media has appointed Christopher Snook as senior vice president and managing director of consumer insights.

/ October 20, 2011 11:21 AM

Engage Research posts revenue rise

UK— Engage Research has posted a 13% increase in sales for the year ending 31 March, bringing revenue up to £2.7m from £2.5m.

Methods

Focus Groups

Focus Groups

Start the debate Focus groups are an excellent way to get people to debate their thoughts, feelings and beliefs. By providing a relaxed space in which to talk openly, the conversation can flow, and a variety of opinions and experiences can come to the fore. A focus group is… ...
Chris Bowden Chris Bowden
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Face-to-Face Surveys

Face-to-Face Surveys

Show and tell Face-to-face research has always been a popular way to learn people’s opinions. By interacting directly with respondents, interviewers can capture more detailed thoughts on specific subjects – from TV adverts, to new products, to places and events. At Marketin… ...
Chris Bowden Chris Bowden
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In-Depth Interviews

In-Depth Interviews

Getting to the heart of a key issue An in-depth interview is a great way to learn more about what your respondents really think. Conducted over the telephone or face-to-face, this method is far more ‘open’ than other surveys, to encourage an equally open response. Marketing… ...
Chris Bowden Chris Bowden
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Online Surveys

Online Surveys

Detailed, quick and effective Do you want to ask questions that might need some consideration – but you’re still looking for a quick response? Then an online survey is a good fit. They’re quick to complete and cost-effective to run. If you want to get high quality data that… ...
Chris Bowden Chris Bowden
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Postal Surveys

Postal Surveys

Giving people the time to respond Are you surveying a wide geographical area? Perhaps your respondents need time to consider or research their answers. In either case, a postal or mail survey is an excellent and cost-effective choice. The only potential issue is the respons… ...
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Telephone Survey Research

Telephone Survey Research

A personable way to get fast responses If you want reliable views from the public, businesses or your customers – as quickly as possible – a telephone survey is a great choice. They’re particularly useful for opinion polls, or for flagging live issues with customer serv… ...
Chris Bowden Chris Bowden
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