Chevignon to lead YouGov operations in France
FRANCE— YouGov has appointed former Nielsen executive Julien Chevignon to lead its French operations based in Paris.
FRANCE— YouGov has appointed former Nielsen executive Julien Chevignon to lead its French operations based in Paris.
CHINA— Digital marketing measurement firm Moment Systems has raised US$20m in a series B financing round involving WPP Digital and a number of venture capital groups.
UK— Marketing analytics software business Alterian has rejected an informal offer from web content management and translation software maker SDL, which would have valued the business at just under £50m.
BRAZIL— Research software maker Confirmit has struck a reseller agreement with Brazilian online panel and research services firm eCGlobalPanel.
US— Shopper research agency Perception Research Services International has appointed Mary Cooper as vice president of account management.
AUSTRALIA— Digital marketing and e-commerce information site Econsultancy is launching a survey on the state of digital marketing in Australia.