Welcome To Marketing Means

Welcome To Marketing Means

We’re a full-service market research company – one of the most trusted in the industry. Whatever research services you’re looking for, you’ve come to the right place... ...
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Analysis & Interpretation

Analysis & Interpretation

When the data is within reach you need interpretation. Our analysts provide more than description ...
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Brand & Awareness

Brand & Awareness

Do you understand where your customers can add value? ...
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Fieldwork and data collection

Fieldwork and data collection

Want a dedicated team to collect data for your survey? That’s what our in-house researchers and interviewers do every day... ...
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Opinion Research

Opinion Research

Do you understand the political and demographic forces at play in the ever changing environment of public opinion.... ...
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Customer Satisfaction Surveys

Customer Satisfaction Surveys

The most valuable customer satisfaction surveys are the least intrusive. Find out how we ensure maximum customer response ...
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Employee Wellbeing

Employee Wellbeing

Happy, loyal employees are your greatest asset. How happy are your people? Find out through our employee surveys. ...
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Latest

Latest News

/ January 20, 2012 10:42 AM

Sarah Phillips to lead healthcare research at Incite

UK— Incite has appointed Ipsos’s European head of healthcare, Sarah Phillips, to lead its healthcare practice.

/ January 20, 2012 10:42 AM

RAS founder Sheila Kemp dies aged 85

UK— Sheila Spittle (née Kemp), founder of Research and Auditing Services, died in hospital on Boxing Day at the age of 85.

/ October 24, 2011 4:05 PM

EU trade orgs lobby European Commission to ban ‘sugging’

BRUSSELS— Trade bodies Efamro and Esomar have written to the European Commission calling for rules that would ban companies from selling and fundraising under the guise of research.

/ October 24, 2011 4:05 PM

Chevignon to lead YouGov operations in France

FRANCE— YouGov has appointed former Nielsen executive Julien Chevignon to lead its French operations based in Paris.

/ October 24, 2011 4:05 PM

$20m funding for Chinese digital marketing measurement firm

CHINA— Digital marketing measurement firm Moment Systems has raised US$20m in a series B financing round involving WPP Digital and a number of venture capital groups.

/ October 24, 2011 4:05 PM

Alterian rejects £50m takeover offer from SDL

UK— Marketing analytics software business Alterian has rejected an informal offer from web content management and translation software maker SDL, which would have valued the business at just under £50m.

Methods

Focus Groups

Focus Groups

Start the debate Focus groups are an excellent way to get people to debate their thoughts, feelings and beliefs. By providing a relaxed space in which to talk openly, the conversation can flow, and a variety of opinions and experiences can come to the fore. A focus group is… ...
Chris Bowden Chris Bowden
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Face-to-Face Surveys

Face-to-Face Surveys

Show and tell Face-to-face research has always been a popular way to learn people’s opinions. By interacting directly with respondents, interviewers can capture more detailed thoughts on specific subjects – from TV adverts, to new products, to places and events. At Marketin… ...
Chris Bowden Chris Bowden
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In-Depth Interviews

In-Depth Interviews

Getting to the heart of a key issue An in-depth interview is a great way to learn more about what your respondents really think. Conducted over the telephone or face-to-face, this method is far more ‘open’ than other surveys, to encourage an equally open response. Marketing… ...
Chris Bowden Chris Bowden
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Online Surveys

Online Surveys

Detailed, quick and effective Do you want to ask questions that might need some consideration – but you’re still looking for a quick response? Then an online survey is a good fit. They’re quick to complete and cost-effective to run. If you want to get high quality data that… ...
Chris Bowden Chris Bowden
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Postal Surveys

Postal Surveys

Giving people the time to respond Are you surveying a wide geographical area? Perhaps your respondents need time to consider or research their answers. In either case, a postal or mail survey is an excellent and cost-effective choice. The only potential issue is the respons… ...
Chris Bowden Chris Bowden
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Telephone Survey Research

Telephone Survey Research

A personable way to get fast responses If you want reliable views from the public, businesses or your customers – as quickly as possible – a telephone survey is a great choice. They’re particularly useful for opinion polls, or for flagging live issues with customer serv… ...
Chris Bowden Chris Bowden
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