London Stock Exchange to track social media buzz
UK— The London Stock Exchange Group has appointed Social 360 to carry out daily monitoring of social media.
UK— The London Stock Exchange Group has appointed Social 360 to carry out daily monitoring of social media.
US— Social polling platform Pollbob has acquired DIY polling site Mister Poll and plans to integrate its database of survey makers and takers into its own community.
CANADA— Media monitoring and analysis firm MediaMiser has acquired InfoGlutton Solutions, which provides social media monitoring tools to the restaurant and hospitality industries.
UK— The latest Bellwether Report on UK marketing spending makes worrying reading, with budgets only marginally up and confidence down sharply.
UK— BrainJuicer’s revenue in 2011 increased by 26%, passing the £20m mark, the firm said in a trading update today.
US— Representatives from major agencies and clients have formed a new industry association to develop guidelines and best practices for mobile research.