Welcome To Marketing Means

Welcome To Marketing Means

We’re a full-service market research company – one of the most trusted in the industry. Whatever research services you’re looking for, you’ve come to the right place... ...
Chris Bowden Chris Bowden
x/x
 
Analysis & Interpretation

Analysis & Interpretation

When the data is within reach you need interpretation. Our analysts provide more than description ...
Chris Bowden Chris Bowden
x/x
 
Brand & Awareness

Brand & Awareness

Do you understand where your customers can add value? ...
Chris Bowden Chris Bowden
x/x
 
Fieldwork and data collection

Fieldwork and data collection

Want a dedicated team to collect data for your survey? That’s what our in-house researchers and interviewers do every day... ...
Chris Bowden Chris Bowden
x/x
 
Opinion Research

Opinion Research

Do you understand the political and demographic forces at play in the ever changing environment of public opinion.... ...
Chris Bowden Chris Bowden
x/x
 
Customer Satisfaction Surveys

Customer Satisfaction Surveys

The most valuable customer satisfaction surveys are the least intrusive. Find out how we ensure maximum customer response ...
Chris Bowden Chris Bowden
x/x
 
Employee Wellbeing

Employee Wellbeing

Happy, loyal employees are your greatest asset. How happy are your people? Find out through our employee surveys. ...
Chris Bowden Chris Bowden
x/x
 

Latest

Latest News

/ January 31, 2012 9:03 AM

InSites Consulting revenue passes €16m in 2011

BELGIUM— InSites Consulting has posted a 28% increase in annual revenue to €16m, with 20% coming from market research online community activities.

/ January 31, 2012 9:03 AM

Millward Brown and Affectiva link for facial analysis technology

US— Millward Brown has formed a partnership with emotion-measurement technology company Affectiva to add facial expression analysis to its TV ad copy evaluation tool, Link.

/ January 28, 2012 1:44 PM

Creston sees ‘good’ third quarter but braces for Q4 decline

UK — ICM owner Creston reported “good” revenue growth at its insight division in the third quarter, following a 3% year-on-year decline in the preceding six months.

/ January 28, 2012 1:44 PM

MRS CEO to meet members to map out ‘new vision’

UK— The Market Research Society’s new CEO Jane Frost is travelling the UK over the next few months to meet members and discuss how the organisation can improve what it does.

/ January 28, 2012 1:44 PM

Semetric updates music popularity tracking tool

UK— Tech firm Semetric has unveiled an improved web-based version of its Musicmetric service, which tracks social media and illegal filesharing activity for thousands of artists.

/ January 28, 2012 1:44 PM

Alterian shares come off stock exchange in SDL acquisition

UK— Shares in marketing analytics firm Alterian have come off the London Stock Exchange as the firm’s acquisition by tech firm SDL is completed.

Methods

Focus Groups

Focus Groups

Start the debate Focus groups are an excellent way to get people to debate their thoughts, feelings and beliefs. By providing a relaxed space in which to talk openly, the conversation can flow, and a variety of opinions and experiences can come to the fore. A focus group is… ...
Chris Bowden Chris Bowden
x/x
 
Face-to-Face Surveys

Face-to-Face Surveys

Show and tell Face-to-face research has always been a popular way to learn people’s opinions. By interacting directly with respondents, interviewers can capture more detailed thoughts on specific subjects – from TV adverts, to new products, to places and events. At Marketin… ...
Chris Bowden Chris Bowden
x/x
 
In-Depth Interviews

In-Depth Interviews

Getting to the heart of a key issue An in-depth interview is a great way to learn more about what your respondents really think. Conducted over the telephone or face-to-face, this method is far more ‘open’ than other surveys, to encourage an equally open response. Marketing… ...
Chris Bowden Chris Bowden
x/x
 
Online Surveys

Online Surveys

Detailed, quick and effective Do you want to ask questions that might need some consideration – but you’re still looking for a quick response? Then an online survey is a good fit. They’re quick to complete and cost-effective to run. If you want to get high quality data that… ...
Chris Bowden Chris Bowden
x/x
 
Postal Surveys

Postal Surveys

Giving people the time to respond Are you surveying a wide geographical area? Perhaps your respondents need time to consider or research their answers. In either case, a postal or mail survey is an excellent and cost-effective choice. The only potential issue is the respons… ...
Chris Bowden Chris Bowden
x/x
 
Telephone Survey Research

Telephone Survey Research

A personable way to get fast responses If you want reliable views from the public, businesses or your customers – as quickly as possible – a telephone survey is a great choice. They’re particularly useful for opinion polls, or for flagging live issues with customer serv… ...
Chris Bowden Chris Bowden
x/x