Welcome To Marketing Means

Welcome To Marketing Means

We’re a full-service market research company – one of the most trusted in the industry. Whatever research services you’re looking for, you’ve come to the right place... ...
Chris Bowden Chris Bowden
x/x
 
Analysis & Interpretation

Analysis & Interpretation

When the data is within reach you need interpretation. Our analysts provide more than description ...
Chris Bowden Chris Bowden
x/x
 
Brand & Awareness

Brand & Awareness

Do you understand where your customers can add value? ...
Chris Bowden Chris Bowden
x/x
 
Fieldwork and data collection

Fieldwork and data collection

Want a dedicated team to collect data for your survey? That’s what our in-house researchers and interviewers do every day... ...
Chris Bowden Chris Bowden
x/x
 
Opinion Research

Opinion Research

Do you understand the political and demographic forces at play in the ever changing environment of public opinion.... ...
Chris Bowden Chris Bowden
x/x
 
Customer Satisfaction Surveys

Customer Satisfaction Surveys

The most valuable customer satisfaction surveys are the least intrusive. Find out how we ensure maximum customer response ...
Chris Bowden Chris Bowden
x/x
 
Employee Wellbeing

Employee Wellbeing

Happy, loyal employees are your greatest asset. How happy are your people? Find out through our employee surveys. ...
Chris Bowden Chris Bowden
x/x
 

Latest

Latest News

/ February 1, 2012 11:12 AM

Mottram and Davis join YouGov

UK— YouGov has appointed Simon Mottram (pictured) as director of financial services consulting and Rob Davis as a research manager in the media and financial services consulting divisions.

/ February 1, 2012 11:12 AM

D3 Systems finalises investment in Kenya’s Infinite Insight

KENYA— Emerging markets research specialist D3 Systems has finalised the acquisition of a “significant” but unspecified share of the Nairobi-based business Infinite Insight.

/ February 1, 2012 11:12 AM

AAPOR guidance to be reviewed as nearly one in three go cell-only

US— The American Association for Public Opinion Research (AAPOR) will look to update their guidelines on cellphones in survey research in the next year, as a recent study indicates that nearly a third of households in the US are now […]

/ February 1, 2012 11:12 AM

AEG picks Nepa for O2 arena research

UK— Entertainment group AEG Europe has commissioned Nepa UK to conduct research among customers and visitors of London’s The O2 arena.

/ February 1, 2012 11:12 AM

Kieselstein quits top job at TNS North America

US— TNS is on the hunt for a new North America CEO after David Kieselstein quit to join b2b media company Penton as chief executive.

/ February 1, 2012 11:12 AM

GfK reports 6.2% rise in 2011 sales to €1.37bn

GERMANY— GfK’s sales were up 6.2% to €1.37bn in 2011, with organic growth reported across the company’s custom research, retail and technology and media businesses.

Methods

Focus Groups

Focus Groups

Start the debate Focus groups are an excellent way to get people to debate their thoughts, feelings and beliefs. By providing a relaxed space in which to talk openly, the conversation can flow, and a variety of opinions and experiences can come to the fore. A focus group is… ...
Chris Bowden Chris Bowden
x/x
 
Face-to-Face Surveys

Face-to-Face Surveys

Show and tell Face-to-face research has always been a popular way to learn people’s opinions. By interacting directly with respondents, interviewers can capture more detailed thoughts on specific subjects – from TV adverts, to new products, to places and events. At Marketin… ...
Chris Bowden Chris Bowden
x/x
 
In-Depth Interviews

In-Depth Interviews

Getting to the heart of a key issue An in-depth interview is a great way to learn more about what your respondents really think. Conducted over the telephone or face-to-face, this method is far more ‘open’ than other surveys, to encourage an equally open response. Marketing… ...
Chris Bowden Chris Bowden
x/x
 
Online Surveys

Online Surveys

Detailed, quick and effective Do you want to ask questions that might need some consideration – but you’re still looking for a quick response? Then an online survey is a good fit. They’re quick to complete and cost-effective to run. If you want to get high quality data that… ...
Chris Bowden Chris Bowden
x/x
 
Postal Surveys

Postal Surveys

Giving people the time to respond Are you surveying a wide geographical area? Perhaps your respondents need time to consider or research their answers. In either case, a postal or mail survey is an excellent and cost-effective choice. The only potential issue is the respons… ...
Chris Bowden Chris Bowden
x/x
 
Telephone Survey Research

Telephone Survey Research

A personable way to get fast responses If you want reliable views from the public, businesses or your customers – as quickly as possible – a telephone survey is a great choice. They’re particularly useful for opinion polls, or for flagging live issues with customer serv… ...
Chris Bowden Chris Bowden
x/x