Data 'can create greater empathy'
Data’s capacity to create greater empathy through personalisation should inspire marketers, according to a panel discussion held at Cannes by Admap and Kantar.
Data’s capacity to create greater empathy through personalisation should inspire marketers, according to a panel discussion held at Cannes by Admap and Kantar.
The company has announced a total public offering of Rs 1,42,80,000 (£142,000) to become the first market research company listed on the Bombay Stock Exchange.
Research and insights consultancy Simpson Carpenter has promoted Frank Hedler, its director of advanced analytics, to the board.
WPP has announced the purchase of a majority stake in US-based SET Creative to grow its branding and identity business.
The TV audience measurement body Barb has awarded Ipsos Connect its new combined Establishment Survey and Panel Recruitment contract.
Havas-owned mobile agency Mobext has signed a global partnership with mobile app Shazam to provide clients with mobile marketing technology.