Social media strategy called into question by new research
New research from the University of Oxford has revealed two popular social media practices thought to drive engagement have no effect at all.
New research from the University of Oxford has revealed two popular social media practices thought to drive engagement have no effect at all.
MarketVision Research has announced the promotion of several team members, including Shannon Voors to senior research associate.
34% of UK consumers chose Sainsbury’s Mog the Cat as their favourite Christmas advert, but 79% wouldn’t buy merchandise related to a Christmas advert, according to a new poll by Instantly.
Music awards shows and reality TV competitions have been behind some of the biggest moments of Twitter engagement by TV viewers according to results from Kantar Twitter TV Ratings.
Analysis from John Curtice of NatCen Social Research questions whether the apparent narrowing of the European referendum race could be due to an imbalance of internet and telephone polling results.
New analysis from Gartner predicts that consumers will add more devices to their ‘personal portfolio’ rather than consolidating it, leading to innovation in user interface technology.