Lightspeed GMI adds to new business team
Susanne Goller and Johannes Van Lochem have both joined the UK new business team as account directors.
Susanne Goller and Johannes Van Lochem have both joined the UK new business team as account directors.
Three in 10 marketers worldwide said the inability to measure success was their top concern with mobile location advertising in a report from xAd.
Kantar Media has announced that it has invested in BIScience, a data analytics firm specialising in cross-channel and multi-country digital media monitoring platforms.
Engagement Labs has acquired word-of-mouth market research company Keller Fay as part of its expansion into the US and UK markets.
FreshMinds CEO Caroline Plumb is on a trade delegation to south east Asia, led by David Cameron, promoting UK trade and investment in the region.
Advertising spend in the UK reached £4.7bn the highest on record, according to figures from the Advertising Association/Warc.