Welcome To Marketing Means

Welcome To Marketing Means

We’re a full-service market research company – one of the most trusted in the industry. Whatever research services you’re looking for, you’ve come to the right place... ...
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Analysis & Interpretation

Analysis & Interpretation

When the data is within reach you need interpretation. Our analysts provide more than description ...
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Brand & Awareness

Brand & Awareness

Do you understand where your customers can add value? ...
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Fieldwork and data collection

Fieldwork and data collection

Want a dedicated team to collect data for your survey? That’s what our in-house researchers and interviewers do every day... ...
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Opinion Research

Opinion Research

Do you understand the political and demographic forces at play in the ever changing environment of public opinion.... ...
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Customer Satisfaction Surveys

Customer Satisfaction Surveys

The most valuable customer satisfaction surveys are the least intrusive. Find out how we ensure maximum customer response ...
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Employee Wellbeing

Employee Wellbeing

Happy, loyal employees are your greatest asset. How happy are your people? Find out through our employee surveys. ...
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Latest

Latest News

/ August 22, 2015 9:01 AM

Tableau launches in Shanghai

The data visualisation software company’s Shanghai office is its first in China and its fourth in the APAC region.

/ August 22, 2015 9:01 AM

Rentrak and MovieTickets form partnership

Rentrak will link its merged TV viewing and box office sales information with MovieTickets’ individual-level ticket purchasing information.

/ August 21, 2015 9:07 AM

Federated Sample rebrands as Lucid

The company’s software licensing and managed services units, Fulcrum and Federated Sample, will now function as separate businesses under the Lucid brand.

/ August 21, 2015 9:07 AM

Mallon joins 4INFO from Microsoft

Ken Mallon has joined mobile targeting company 4INFO as chief product officer.

/ August 21, 2015 9:07 AM

Kantar and GeoPoll unveil joint African media measurement product

Kantar-GeoPoll Media Measurement is the first joint product between GeoPoll, Kantar Media and TNS Global, following the formation of their strategic partnership.

/ August 21, 2015 9:07 AM

Publishers see increased revenue with real-time data

New research reveals that while 62% of publishers find that the use of real-time data leads to increased revenue, just 27% report receiving it.

Methods

Focus Groups

Focus Groups

Start the debate Focus groups are an excellent way to get people to debate their thoughts, feelings and beliefs. By providing a relaxed space in which to talk openly, the conversation can flow, and a variety of opinions and experiences can come to the fore. A focus group is… ...
Chris Bowden Chris Bowden
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Face-to-Face Surveys

Face-to-Face Surveys

Show and tell Face-to-face research has always been a popular way to learn people’s opinions. By interacting directly with respondents, interviewers can capture more detailed thoughts on specific subjects – from TV adverts, to new products, to places and events. At Marketin… ...
Chris Bowden Chris Bowden
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In-Depth Interviews

In-Depth Interviews

Getting to the heart of a key issue An in-depth interview is a great way to learn more about what your respondents really think. Conducted over the telephone or face-to-face, this method is far more ‘open’ than other surveys, to encourage an equally open response. Marketing… ...
Chris Bowden Chris Bowden
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Online Surveys

Online Surveys

Detailed, quick and effective Do you want to ask questions that might need some consideration – but you’re still looking for a quick response? Then an online survey is a good fit. They’re quick to complete and cost-effective to run. If you want to get high quality data that… ...
Chris Bowden Chris Bowden
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Postal Surveys

Postal Surveys

Giving people the time to respond Are you surveying a wide geographical area? Perhaps your respondents need time to consider or research their answers. In either case, a postal or mail survey is an excellent and cost-effective choice. The only potential issue is the respons… ...
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Telephone Survey Research

Telephone Survey Research

Telephone survey - A personable way to get fast responses If you want reliable views from the public, businesses or your customers – as quickly as possible – a telephone survey is a great choice. They’re particularly useful for opinion polls, or for flagging live issues… ...
Chris Bowden Chris Bowden
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