Welcome To Marketing Means

Welcome To Marketing Means

We’re a full-service market research company – one of the most trusted in the industry. Whatever research services you’re looking for, you’ve come to the right place... ...
Chris Bowden Chris Bowden
x/x
 
Analysis & Interpretation

Analysis & Interpretation

When the data is within reach you need interpretation. Our analysts provide more than description ...
Chris Bowden Chris Bowden
x/x
 
Brand & Awareness

Brand & Awareness

Do you understand where your customers can add value? ...
Chris Bowden Chris Bowden
x/x
 
Fieldwork and data collection

Fieldwork and data collection

Want a dedicated team to collect data for your survey? That’s what our in-house researchers and interviewers do every day... ...
Chris Bowden Chris Bowden
x/x
 
Opinion Research

Opinion Research

Do you understand the political and demographic forces at play in the ever changing environment of public opinion.... ...
Chris Bowden Chris Bowden
x/x
 
Customer Satisfaction Surveys

Customer Satisfaction Surveys

The most valuable customer satisfaction surveys are the least intrusive. Find out how we ensure maximum customer response ...
Chris Bowden Chris Bowden
x/x
 
Employee Wellbeing

Employee Wellbeing

Happy, loyal employees are your greatest asset. How happy are your people? Find out through our employee surveys. ...
Chris Bowden Chris Bowden
x/x
 

Latest

Latest News

/ September 11, 2015 9:00 AM

GMO Research partners with Ignite Vision to extend Chinese panel

Market research company GMO Research has expanded its panel reach in China by agreeing an alliance with ad network Ignite Vision.

/ September 11, 2015 9:00 AM

Dowds hired as first UKOM CEO

UKOM, the official cross-industry standards body that measures online audiences, has appointed Ian Dowds as its first CEO.

/ September 11, 2015 9:00 AM

Lightspeed GMI expands survey programming platform

One year on from becoming a unified brand, Lightspeed GMI has announced the expansion of its survey programming platform, QuestionArts, to all of the company’s operating markets.

/ September 11, 2015 9:00 AM

Mobile marketing strategies limited by lack of app development

Research from IAB Europe reveals that advertisers are taking advantage of the growth of mobile to engage with audiences, but that app functionality is limited in some markets.

/ September 10, 2015 9:01 AM

BAMM hires ex-Ipsos qual lead

Sarah Jenkins, formerly head of qualitative at Ipsos Mori’s media, content and technology division, has joined the consumer insight agency as client services director.

/ September 10, 2015 9:01 AM

Instagram opens ad platform to all brands

The Facebook-owned photo sharing app is to open its platform to all advertisers by the end of the month.

Methods

Focus Groups

Focus Groups

Start the debate Focus groups are an excellent way to get people to debate their thoughts, feelings and beliefs. By providing a relaxed space in which to talk openly, the conversation can flow, and a variety of opinions and experiences can come to the fore. A focus group is… ...
Chris Bowden Chris Bowden
x/x
 
Face-to-Face Surveys

Face-to-Face Surveys

Show and tell Face-to-face research has always been a popular way to learn people’s opinions. By interacting directly with respondents, interviewers can capture more detailed thoughts on specific subjects – from TV adverts, to new products, to places and events. At Marketin… ...
Chris Bowden Chris Bowden
x/x
 
In-Depth Interviews

In-Depth Interviews

Getting to the heart of a key issue An in-depth interview is a great way to learn more about what your respondents really think. Conducted over the telephone or face-to-face, this method is far more ‘open’ than other surveys, to encourage an equally open response. Marketing… ...
Chris Bowden Chris Bowden
x/x
 
Online Surveys

Online Surveys

Detailed, quick and effective Do you want to ask questions that might need some consideration – but you’re still looking for a quick response? Then an online survey is a good fit. They’re quick to complete and cost-effective to run. If you want to get high quality data that… ...
Chris Bowden Chris Bowden
x/x
 
Postal Surveys

Postal Surveys

Giving people the time to respond Are you surveying a wide geographical area? Perhaps your respondents need time to consider or research their answers. In either case, a postal or mail survey is an excellent and cost-effective choice. The only potential issue is the respons… ...
Chris Bowden Chris Bowden
x/x
 
Telephone Survey Research

Telephone Survey Research

A personable way to get fast responses If you want reliable views from the public, businesses or your customers – as quickly as possible – a telephone survey is a great choice. They’re particularly useful for opinion polls, or for flagging live issues with customer serv… ...
Chris Bowden Chris Bowden
x/x