Twitter users 'interested in messages rich in informational content'
A new study published in the Journal of Advertising Research reveals that information and emotion are key to brand engagement on Twitter.
A new study published in the Journal of Advertising Research reveals that information and emotion are key to brand engagement on Twitter.
Global tech research and analysis company, Gartner, has announced its purchase of software advisory company Capterra.
While Black, Asian and minority ethnic (BAME) representation in the creative industries is on a par with the general working population, it falls short when rebalanced according to where the jobs are held, says a new report from MOBO and […]
The supermarket giant is reportedly close to calling off the sale of dunnhumby as WPP, the last serious bidder, is struggling to agree a price.
Matti Aksela, Tom Butler and John McLaren join to boost Verto Analytics’ digital multi-screen measurement offering.
Ian Thomson to lead the new digital performance unit, Ecselis, established by Havas Group.