MRBA kicks off fundraising week
Today is the start of the Market Research Benevolent Association’s (MRBA) ‘Helping Researchers in Need’ fundraising week, running from 19th to 23rd October.
Today is the start of the Market Research Benevolent Association’s (MRBA) ‘Helping Researchers in Need’ fundraising week, running from 19th to 23rd October.
European social media intelligence company Linkfluence has acquired ActSocial, a Chinese social media intelligence company based in Singapore and Shanghai.
Xinyu Huang has been appointed senior vice president, managing director of Greater China at comScore.
People are consuming an increasing number of channels across multiple platforms and devices with 87% consuming two or more media in the same half hour in a week, according to the latest IPA Touchpoints report.
Amanda Otley has joined the company in a brand new role, working closely with the client services and data teams and directly with clients.
One million of Research Now’s consumer panellists have been appended with IRI ProScores, a purchase-based predictive shopper insights solution.