Welcome To Marketing Means

Welcome To Marketing Means

We’re a full-service market research company – one of the most trusted in the industry. Whatever research services you’re looking for, you’ve come to the right place... ...
Chris Bowden Chris Bowden
x/x
 
Analysis & Interpretation

Analysis & Interpretation

When the data is within reach you need interpretation. Our analysts provide more than description ...
Chris Bowden Chris Bowden
x/x
 
Brand & Awareness

Brand & Awareness

Do you understand where your customers can add value? ...
Chris Bowden Chris Bowden
x/x
 
Fieldwork and data collection

Fieldwork and data collection

Want a dedicated team to collect data for your survey? That’s what our in-house researchers and interviewers do every day... ...
Chris Bowden Chris Bowden
x/x
 
Opinion Research

Opinion Research

Do you understand the political and demographic forces at play in the ever changing environment of public opinion.... ...
Chris Bowden Chris Bowden
x/x
 
Customer Satisfaction Surveys

Customer Satisfaction Surveys

The most valuable customer satisfaction surveys are the least intrusive. Find out how we ensure maximum customer response ...
Chris Bowden Chris Bowden
x/x
 
Employee Wellbeing

Employee Wellbeing

Happy, loyal employees are your greatest asset. How happy are your people? Find out through our employee surveys. ...
Chris Bowden Chris Bowden
x/x
 

Latest

Latest News

/ October 21, 2015 9:03 AM

Italian TV audience measurement suspended following data leak

Auditel, the Italian audience measurement committee, has suspended the publication of figures for two weeks after personal data of the viewing panel’s families was disclosed.

/ October 20, 2015 9:00 AM

Schlesinger appoints qual solutions VP

Schlesinger Associates has promoted AJ Shaw to vice-president, qualitative solutions, overseeing the NYC, NJ and Philadelphia markets.

/ October 20, 2015 9:00 AM

Marketing Sciences launches online activity tool

Creston-owned Marketing Sciences Unlimited and ICM Unlimited have launched Reflected Life, a panel providing continuous data on the UK’s digital footprint.

/ October 20, 2015 9:00 AM

MRBA kicks off fundraising week

Today is the start of the Market Research Benevolent Association’s (MRBA) ‘Helping Researchers in Need’ fundraising week, running from 19th to 23rd October.

/ October 20, 2015 9:00 AM

Linkfluence acquires ActSocial

European social media intelligence company Linkfluence has acquired ActSocial, a Chinese social media intelligence company based in Singapore and Shanghai.

/ October 20, 2015 9:00 AM

ComScore makes senior APAC appointment

Xinyu Huang has been appointed senior vice president, managing director of Greater China at comScore.

Methods

Focus Groups

Focus Groups

Start the debate Focus groups are an excellent way to get people to debate their thoughts, feelings and beliefs. By providing a relaxed space in which to talk openly, the conversation can flow, and a variety of opinions and experiences can come to the fore. A focus group is… ...
Chris Bowden Chris Bowden
x/x
 
Face-to-Face Surveys

Face-to-Face Surveys

Show and tell Face-to-face research has always been a popular way to learn people’s opinions. By interacting directly with respondents, interviewers can capture more detailed thoughts on specific subjects – from TV adverts, to new products, to places and events. At Marketin… ...
Chris Bowden Chris Bowden
x/x
 
In-Depth Interviews

In-Depth Interviews

Getting to the heart of a key issue An in-depth interview is a great way to learn more about what your respondents really think. Conducted over the telephone or face-to-face, this method is far more ‘open’ than other surveys, to encourage an equally open response. Marketing… ...
Chris Bowden Chris Bowden
x/x
 
Online Surveys

Online Surveys

Detailed, quick and effective Do you want to ask questions that might need some consideration – but you’re still looking for a quick response? Then an online survey is a good fit. They’re quick to complete and cost-effective to run. If you want to get high quality data that… ...
Chris Bowden Chris Bowden
x/x
 
Postal Surveys

Postal Surveys

Giving people the time to respond Are you surveying a wide geographical area? Perhaps your respondents need time to consider or research their answers. In either case, a postal or mail survey is an excellent and cost-effective choice. The only potential issue is the respons… ...
Chris Bowden Chris Bowden
x/x
 
Telephone Survey Research

Telephone Survey Research

A personable way to get fast responses If you want reliable views from the public, businesses or your customers – as quickly as possible – a telephone survey is a great choice. They’re particularly useful for opinion polls, or for flagging live issues with customer serv… ...
Chris Bowden Chris Bowden
x/x