NPD acquires Nielsen VideoScan service
Consumer spend tracking group NPD has purchased Nielsen’s VideoScan point-of-sale retail tracking service for the home video market.
Consumer spend tracking group NPD has purchased Nielsen’s VideoScan point-of-sale retail tracking service for the home video market.
Fewer marketers plan on using native advertising this year, according to a new survey that reveals the format is ‘hard to measure’.
New Jersey-based Perception Research Services (PRS) has announced it is joining forces with French agency IN VIVO, forming a new company PRS IN VIVO.
The collaboration to develop public opinion data and explore best practice in survey research has been extended to 2018.
Martin Hayward, senior vice-president of global digital strategy and futures at loyalty business Aimia has left the company.
Scott Worthge has joined MFour Mobile Research from Instantly as a senior solutions executive.