Welcome To Marketing Means

Welcome To Marketing Means

We’re a full-service market research company – one of the most trusted in the industry. Whatever research services you’re looking for, you’ve come to the right place... ...
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Analysis & Interpretation

Analysis & Interpretation

When the data is within reach you need interpretation. Our analysts provide more than description ...
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Brand & Awareness

Brand & Awareness

Do you understand where your customers can add value? ...
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Fieldwork and data collection

Fieldwork and data collection

Want a dedicated team to collect data for your survey? That’s what our in-house researchers and interviewers do every day... ...
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Opinion Research

Opinion Research

Do you understand the political and demographic forces at play in the ever changing environment of public opinion.... ...
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Customer Satisfaction Surveys

Customer Satisfaction Surveys

The most valuable customer satisfaction surveys are the least intrusive. Find out how we ensure maximum customer response ...
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Employee Wellbeing

Employee Wellbeing

Happy, loyal employees are your greatest asset. How happy are your people? Find out through our employee surveys. ...
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Latest

Latest News

/ November 3, 2015 9:00 AM

Brandwatch raises $33m to drive expansion

Social intelligence company Brandwatch has completed its Series C financing, led by new investor Partech Ventures.

/ October 30, 2015 9:20 AM

ComScore rolls out pre-bid tech on programmatic platforms

Media measurement and analytics company, comScore has announced that its pre-bid tech Bid Ratings is now available on eight programmatic buying platforms.

/ October 30, 2015 9:03 AM

The new weaker sex

Men quietly welcome the shift in gender roles but their public views often differ from their private views said Peter Totman, director of Jigsaw Research at today’s Customers Exposed conference in London..

/ October 30, 2015 9:03 AM

The anthropomorphism of technology

As our reliance on technology grows, so too does our relationship with devices and we increasingly give them human attributes said Amanda Anderton co-founder of Hope + Anchor at the MRS conference Customers Exposed.

/ October 30, 2015 9:03 AM

The continuing rise of super-selectivism

UK — The combination of scepticism, marketing savvy and online filtering has fed the continuing rise of super-selectivism, says Ben Shimshon of Britain Thinks.

/ October 30, 2015 9:03 AM

Image authenticity affecting brand perception

With 1.8 billion photos shared globally every single day the age of the image is upon us and brands must adapt to a new photo authenticity said Laura Morris, director, Trinity McQueen.

Methods

Focus Groups

Focus Groups

Start the debate Focus groups are an excellent way to get people to debate their thoughts, feelings and beliefs. By providing a relaxed space in which to talk openly, the conversation can flow, and a variety of opinions and experiences can come to the fore. A focus group is… ...
Chris Bowden Chris Bowden
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Face-to-Face Surveys

Face-to-Face Surveys

Show and tell Face-to-face research has always been a popular way to learn people’s opinions. By interacting directly with respondents, interviewers can capture more detailed thoughts on specific subjects – from TV adverts, to new products, to places and events. At Marketin… ...
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In-Depth Interviews

In-Depth Interviews

Getting to the heart of a key issue An in-depth interview is a great way to learn more about what your respondents really think. Conducted over the telephone or face-to-face, this method is far more ‘open’ than other surveys, to encourage an equally open response. Marketing… ...
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Online Surveys

Online Surveys

Detailed, quick and effective Do you want to ask questions that might need some consideration – but you’re still looking for a quick response? Then an online survey is a good fit. They’re quick to complete and cost-effective to run. If you want to get high quality data that… ...
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Postal Surveys

Postal Surveys

Giving people the time to respond Are you surveying a wide geographical area? Perhaps your respondents need time to consider or research their answers. In either case, a postal or mail survey is an excellent and cost-effective choice. The only potential issue is the respons… ...
Chris Bowden Chris Bowden
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Telephone Survey Research

Telephone Survey Research

A personable way to get fast responses If you want reliable views from the public, businesses or your customers – as quickly as possible – a telephone survey is a great choice. They’re particularly useful for opinion polls, or for flagging live issues with customer serv… ...
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