Boxclever appoints Stanfield as director
Insight consultancy Boxclever has hired Iain Stanfield as a director as its expands its senior team following 40% year-on-year growth.
Insight consultancy Boxclever has hired Iain Stanfield as a director as its expands its senior team following 40% year-on-year growth.
The Association of TV Organisations (ATO) in the Czech Republic has appointed Kantar and comScore for its cross-platform measurement pilot of TV and video content.
Using behavioural economics principles such as scarcity, social proof and loss aversion can improve the effectiveness of outdoor ads, new research has claimed.
Verto Cross-Media Watch, which collects media content information and combines it with census-level market data, is being piloted in Europe.
Mellissa Cameron has been hired as director of sales for Methodify, its research automation platform.
Dennis Wong is promoted to managing director replacing James Pike who moved to Bohemia.