Oreskovich joins InsightsNow
InsightsNow has appointed The Hershey Company’s Dolores Oreskovich as vice-president, sensory & consumer Insights.
InsightsNow has appointed The Hershey Company’s Dolores Oreskovich as vice-president, sensory & consumer Insights.
Robert Cialdini, one of the most eminent social scientists in the field of influence and persuasion, predicted a No vote in the Scottish referendum based on behavioural science understanding, and not politics.
Digital Natives have long been assumed to be the most active online but Kantar Media’s TGI Clickstream data shows age is not the best predictor of digital behaviour.
Almost nine out of ten (88%) UK doctors own a smartphone and the majority (82%) said they use them regularly at work for professional purposes according to Cello Health Insight’s latest study.
Marketing confidence in Europe increased 4.2 points from August to reach 60.2, according to Warc’s latest Global Marketing Index.
Andy Grout has joined sensory and consumer specialist agency product perceptions as a part-time consultant to help with strategic and business development.