MRC issues final social media measurement guidelines
The Media Rating Council has issued a detailed set of guidelines following a month-long period of cross-industry feedback.
The Media Rating Council has issued a detailed set of guidelines following a month-long period of cross-industry feedback.
Budget airline easyJet has appointed its first head of data science, Alberto Rey-Villaverde, to boost its use of artificial intelligence
Market research data and anti-fraud tech company Imperium has hired Jennifer Weitz as vice-president, business development responsible for sales, marketing and NPD among other things.
Paul Eaves, deputy director and head of customer planning at HMRC is leaving after almost 15 years with the organisation.
UK — Market research tech company FocusVision has extended the role of its EMEA managing director, Richard Collins, to lead both qualitative and quantitative actives.
The industry-owned measurement body, ABC, is to report print and digital figures together for the first time in its Monthly Newsbrands report starting in December.