Only a fifth of Antipodean firms have a big data strategy
Companies in Australia and New Zealand are “failing to capitalise on the possibilities offered by big data analytics” according to new research.
Companies in Australia and New Zealand are “failing to capitalise on the possibilities offered by big data analytics” according to new research.
Charles Pearson has been appointed senior vice president of client development at Verve North America.
33% of consumers said they would be more likely to make a purchase (after doing research online) as a result of talking to an operator on the phone, according to a new study.
Lucie Greene, former editor of The Future Laboratory’s LS:N Global, has been appointed as worldwide director of JWTIntelligence.
Retail consultancy Counter Intelligence Retail (CIR) has selected Confirmit Horizons for its data collection platform.
More than a third of adults in Scotland are more likely to vote in future elections following the referendum despite low levels of trust in the party leaders, according to a survey by TNS.