MRA urges FTC not to make big data a 'pejorative term'
The organisation filed comments following a recent FTC workshop discussing the “potential discriminatory effects of segmentation and analysis in large data sets”.
The organisation filed comments following a recent FTC workshop discussing the “potential discriminatory effects of segmentation and analysis in large data sets”.
The Affinnova team will become part of Nielsen’s Innovation Practice area.
Banks, supermarkets, mobile phone providers and workplaces most trusted to handle personal data, according to new research from loyalty management firm Aimia.
Marketing Means has recently completed a fans’ survey for one of England’s leading Barclays Premier League football teams. This online survey drew responses from over 14,000 football fans in more than 150 different countries. Online survey software allowed the fans […]
Marketing Means would like to say thank you again to the businesses in Cornwall that have taken part in the latest stage of our telephone survey for Superfast Cornwall. The survey has been ongoing since late 2012. The October 2014 […]
Marketing Means is delighted to announce that the company has been quality registered by MQA for compliance with ISO9001:2008 and the market research specific ISO20252:2012. We have striven for some time to produce a quality system that meets the demands of […]