Billboard extends and expands Nielsen music data deal
Companies announce a “multi-year extension” of current agreement and an expansion to include co-development of new initiatives to better measure and analyse music industry trends.
Companies announce a “multi-year extension” of current agreement and an expansion to include co-development of new initiatives to better measure and analyse music industry trends.
Allyson Kuper has joined the marketing analytics company as a consultant.
Data from Keller Fay’s TalkTrack programme indicates quality of word of mouth (WOM) for UK supermarket brands is closely reflected in their sales performance.
Laurent Flores has been announced as the new president of The European Society of Opinion and Market Research (Esomar), taking over from Dan Foreman.
Publicis Groupe has bought US marketing consultancy group Sapient for $3.7bn to further build its digital offering.
Macromill, the largest online research provider in Japan, and MetrixLab, the marketing insights and analytics company, have announced they are merging.