Schlesinger launches handheld data collection tool
Dials by Schlesinger captures quantitative responses to test material in a focus group setting.
Dials by Schlesinger captures quantitative responses to test material in a focus group setting.
Ford has appointed Paul Ballew as its executive director and chief data and analytics officer to help the company better understand consumer behaviour.
Marketing analytics software company MarketShare has named Ian Robin as its new vice-president for EMEA.
WPP-owned Millward Brown has acquired Ecuador-based market research company Habitus.
Clarus Digital, a full-service digital marketing agency, has clients including Telcel, Citi-Banamex, Aeromexico and Sigma Alimentos.
Denise Turner, currently chief insight officer at Havas Media Group, will oversee the insight programme at the marketing body for national newsbrands.