Marketing Sciences promotes four
Promotions include both Deborah Hall and Gerry Curtis being promoted to research director.
Promotions include both Deborah Hall and Gerry Curtis being promoted to research director.
Partnership saw the agency measure the first six advertising campaigns to appear on Snapchat.
70% of UK shoppers say they combine online and in-store purchases, according to a new study from Mindtree.
Dun & Bradstreet has bought NetProspex, the Massachusetts-based B2B data management company.
New research claims that 75% of marketing strategies in 2014 under-performed, partially due to marketers’ incorrect use of data leading to poor decisions.
IPA-accredited training sessions, BARB Boot Camp, are designed to help the media and advertising industry “better understand the strength of the TV broadcast currency”.