Meetrics gets MRC accreditation
Online ad viewability company Meetrics has been granted accreditation by US-based Media Rating Council (MRC) for its viewable ad impression measurement on its Ad Attention Monitor product.
Online ad viewability company Meetrics has been granted accreditation by US-based Media Rating Council (MRC) for its viewable ad impression measurement on its Ad Attention Monitor product.
Laura Chaibi, the former Yahoo research director, has moved to Dubai to take up the role of head of digital research for the Middle East Broadcasting Center.
Dan Stracey has joined the research community software specialist as chief inspiration officer.
Latest findings from the UK Customer Satisfaction Index reveal that only the utilities and banking sectors have improved during 2014.
Marketers need to build creative content that can be readily delivered by media buying algorithms according to Millward Brown’s Digital and Media Predictions for 2015.
Preeti Reddy, currently senior vice president, will take over from Thomas Puliyel when he retires in August of this year.