NPD Group extends Maury's role to include Asia Pacific
Consumer and retail market research company The NPD Group has announced that its European group president, Michel Maury, will also now manage the firm’s operations in Asia Pacific.
Consumer and retail market research company The NPD Group has announced that its European group president, Michel Maury, will also now manage the firm’s operations in Asia Pacific.
Simon Long has been appointed by sports marketing research company Repucom as its new head of sales for UK and Ireland.
Joanna Fanuele, a partner at the research agency, will now lead its global innovation efforts.
The agency has added to its qual and quant teams in London and Leeds.
New research indicates that consumers in less affluent nations may respond better to functional, rather than emotional, TV messaging.
Kevin Taylor and Gary Schanzer have been given leadership roles in GfK, North America with Taylor heading technology and Schanzer heading the digital market intelligence (DMI) team.