Royal Mail MarketReach releases results of 18 month research programme
The Private Life of Mail is a report on the role of mail in people’s lives, designed to support Royal Mail MarketReach’s new campaign promoting direct mail.
The Private Life of Mail is a report on the role of mail in people’s lives, designed to support Royal Mail MarketReach’s new campaign promoting direct mail.
Internet service company Tencent has become the most valuable Chinese brand for the first time, ahead of Alibaba and China Mobile, in WPP and Millward Brown’s fifth annual BrandZ ranking.
Research and insights company Simpson Carpenter has hired Pedro Oliveira and Sophie Mason to boost its qualitative team.
The guide sets out the five common behavioural economics strategies to emerge from the analysis of six years of IPA Effectiveness Awards papers.
Digital data collection company Research Now has announced that private equity firm Court Square Capital Partners is to acquire shares in the company from a group of shareholders.
The latest Consensus Ad Forecast from Warc estimates that growth in global advertising expenditure will slow to 5.1% this year.