MRS launches video guidelines for kids research
The Market Research Society has launched its recorded guidelines to help promote ethically-driven research of children.
The Market Research Society has launched its recorded guidelines to help promote ethically-driven research of children.
Researchers have to understand the age and the systems that a child is growing up in said Dr Angharad Rudkin at today’s MRS Kids and Youth Conference.
Kids TV channel Nickelodeon has embarked on a research project to measure children’s in-the-moment responses to advertising.
As much time is spent by young people on text communications as on watching TV or films on TV sets said Ofcom’s Alison Preston at the MRS Kids and Youth Conference today.
A new company, Strategir-WSA, will join the Strategir group of companies as a result of the investment.
Departure of head of Industry announced alongside three senior appointments across company’s Industry, Market Opportunity & Innovation and User Experience divisions.