CMA launches research into use of consumer data
The research will look into how retailers, motor insurers and games app providers use consumer data.
The research will look into how retailers, motor insurers and games app providers use consumer data.
Young, the social research organisation’s chief executive since 2009, will take up the post of House of Commons librarian and director general, Information Services.
The launch of BDRC Americas is a joint venture with Fusion Analytics, a research consultancy based in Washington DC.
The AAPOR’s big data task force has released a report outlining its recommendations for for the use of big data in relation to survey research.
The Brand Keys 2015 Customer Loyalty Index has revealed that consumers’ expectations rose by 28% over 2014, while brands have only improved their ability to satisfy them by 7%.
The community panel specialist’s ten promotions include Tim Martin taking up the role of research director.