Dubit expands to Australia, hires Schoff
Dubit has announced the opening of an office in Melbourne and the recruitment of Adam Schoff as VP of digital strategy for Asia Pacific.
Dubit has announced the opening of an office in Melbourne and the recruitment of Adam Schoff as VP of digital strategy for Asia Pacific.
The new unit brings together Millward Brown’s Marketing Science and Marketing and Planning Systems (MaPS) teams.
Sarah Jenkins, former head of qualitative at Ipsos MORI’s MediaCT division, has joined Basis as senior director.
Dietmar Kruse was formerly CEO of Ebiquity Germany, which he co-founded in 2008.
Research from video advertising platform Videology has revealed a 66% rise in video campaigns being targeted according to behavioural patterns.
Location-based marketing platform Thinknear found a 7% decrease in location accuracy from Q3 to Q4 2014, blaming it on apps that were “new to the programmatic ecosystem”.