Twitter TV activity 'signals high engagement'
A study from Nielsen suggests that increases in Twitter conversation during live programming signal high engagement among the general viewing audience.
A study from Nielsen suggests that increases in Twitter conversation during live programming signal high engagement among the general viewing audience.
Data and analytics firm Acxiom has expanded its global data partnership with Twitter to build the social media company’s advertising capabilities.
Market research company BDRC Group has reported turnover up 17.8% to £24.5m and gross profits up 19.4% for the financial year to end of September 2014.
Nielsen has acquired data and tech company eXelate for an undisclosed amount.
Panel research company Verve has added Apple’s iBeacon bluetooth-based location technology to its Community Panel app to extend its retail research opportunities.
TNS BMRB has appointed new heads of qualitative and communications research – Ben Toombs will be head and Caitlin Connors deputy head.