Welcome To Marketing Means

Welcome To Marketing Means

We’re a full-service market research company – one of the most trusted in the industry. Whatever research services you’re looking for, you’ve come to the right place... ...
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Analysis & Interpretation

Analysis & Interpretation

When the data is within reach you need interpretation. Our analysts provide more than description ...
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Brand & Awareness

Brand & Awareness

Do you understand where your customers can add value? ...
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Fieldwork and data collection

Fieldwork and data collection

Want a dedicated team to collect data for your survey? That’s what our in-house researchers and interviewers do every day... ...
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Opinion Research

Opinion Research

Do you understand the political and demographic forces at play in the ever changing environment of public opinion.... ...
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Customer Satisfaction Surveys

Customer Satisfaction Surveys

The most valuable customer satisfaction surveys are the least intrusive. Find out how we ensure maximum customer response ...
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Employee Wellbeing

Employee Wellbeing

Happy, loyal employees are your greatest asset. How happy are your people? Find out through our employee surveys. ...
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Latest

Latest News

/ March 12, 2015 9:05 AM

Customer insight critical to success says Vodafone's Fielding

Daryl Fielding, outgoing director of brand marketing at Vodafone, warned marketers of the importance of having an overarching insight and that they risked failure without it.

/ March 11, 2015 9:51 AM

GfK invests in YouEye

YouEye, established in 2011, has a technology platform that analyses and integrates various forms of data.

/ March 11, 2015 9:04 AM

Sthanunathan urges companies to think of people not consumers

Unilever’s senior vice-president, consumer and market, Stan Sthanunathan has said that for brands to truly understand their market they must consider people as human beings rather than just consumers.

/ March 11, 2015 9:04 AM

WPP to acquire stake in Swedish internet TV service

The group has agreed to acquire a minority stake in FlowNetwork, a new ‘over-the-top’ television service.

/ March 11, 2015 9:04 AM

UK TV ad revenue reaches £4.91bn

Total TV advertising revenue in the UK increased by 6% in 2014 to reach a record high of £4.91bn, according to full year revenue figures provided by Thinkbox.

/ March 11, 2015 9:04 AM

TNS BMRB appoints Hayward as head of research

Bruce Hayward had led the quantitative research division at TNS BMRB since 2009.

Methods

Focus Groups

Focus Groups

Start the debate Focus groups are an excellent way to get people to debate their thoughts, feelings and beliefs. By providing a relaxed space in which to talk openly, the conversation can flow, and a variety of opinions and experiences can come to the fore. A focus group is… ...
Chris Bowden Chris Bowden
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Face-to-Face Surveys

Face-to-Face Surveys

Show and tell Face-to-face research has always been a popular way to learn people’s opinions. By interacting directly with respondents, interviewers can capture more detailed thoughts on specific subjects – from TV adverts, to new products, to places and events. At Marketin… ...
Chris Bowden Chris Bowden
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In-Depth Interviews

In-Depth Interviews

Getting to the heart of a key issue An in-depth interview is a great way to learn more about what your respondents really think. Conducted over the telephone or face-to-face, this method is far more ‘open’ than other surveys, to encourage an equally open response. Marketing… ...
Chris Bowden Chris Bowden
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Online Surveys

Online Surveys

Detailed, quick and effective Do you want to ask questions that might need some consideration – but you’re still looking for a quick response? Then an online survey is a good fit. They’re quick to complete and cost-effective to run. If you want to get high quality data that… ...
Chris Bowden Chris Bowden
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Postal Surveys

Postal Surveys

Giving people the time to respond Are you surveying a wide geographical area? Perhaps your respondents need time to consider or research their answers. In either case, a postal or mail survey is an excellent and cost-effective choice. The only potential issue is the respons… ...
Chris Bowden Chris Bowden
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Telephone Survey Research

Telephone Survey Research

A personable way to get fast responses If you want reliable views from the public, businesses or your customers – as quickly as possible – a telephone survey is a great choice. They’re particularly useful for opinion polls, or for flagging live issues with customer serv… ...
Chris Bowden Chris Bowden
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