TV loses out to mobile and digital in latest GMI
Marketing optimism remains at a high level in March’s Global Marketing Index, with a 0.4 point rise in the headline score.
Marketing optimism remains at a high level in March’s Global Marketing Index, with a 0.4 point rise in the headline score.
BritainThinks has announced a collaboration with The Guardian looking at undecided voters in five key constituencies in the run-up to the general election in May.
ESOMAR and the Global Research Business Network (GRBN) have launched new guidelines for brands and marketers providing advice and techniques for ensuring the integrity of sample quality used in online research.
Research into people’s attitudes toward their banks has found that consumer confidence has returned with only 12% looking to switch providers.
Demand for video streaming services in the UK grew 56% between 2013 and 2014 to reach a value of £437m, according to new research from Mintel.
Alongside his new role, Gary Laben will remain CEO of KBM Group, Wunderman’s data, insights and marketing technology arm.