UK retailers unprepared for rise in m-commerce
Consumer retail spending on mobiles and tablets in the UK is forecast to reach £53.6bn annually by 2024, but 70% of retailers say they don’t have mobile-enabled websites or apps.
Consumer retail spending on mobiles and tablets in the UK is forecast to reach £53.6bn annually by 2024, but 70% of retailers say they don’t have mobile-enabled websites or apps.
Directions Research has appointed Austin Hatch as onsite project manager at its Minneapolis office as part of a number of hires and internal promotions.
The Publishers Audience Measurement Company (PAMCO) is to replace the NRS next year as the organisation overseeing audience figures for newspapers and magazines.
The record figure was reached following a 14% increase in 2014, according to the latest IAB figures.
Multi-year partnership allows marketers to activate WPP data assets within Facebook for segmentation and targeting.
CAPI for Android is an interviewer based app that allows interviewers to conduct surveys without an internet connection.