Primesight links with On Device Research for Primemobile Live
Outdoor advertising company Primesight has joined forces with On Device Research to launch a real-time reporting platform of outdoor ad campaigns, Primemobile Live.
Outdoor advertising company Primesight has joined forces with On Device Research to launch a real-time reporting platform of outdoor ad campaigns, Primemobile Live.
WPP has announced its new marketing foresight consultancy, Gain Theory, which will bring together data, analytics, technology solutions and consumer-insight capabilities.
Twitter is to cut off access to its data firehose for its independent data partners, including DataSift and NTT.
More than half of internet users (55%) use only two or three trusted sites when looking for content and product purchases.
Consumers are concerned about unauthorised data access, but only 29% feel fully responsible for protecting themselves online, according to a recent survey.
Elke Neuteboom has been appointed by Beehive Research as its new research director.