IRI adds Innovation Solution Portfolio
Retail and healthcare data company, IRI, has launched a suite of solutions including one for new product concept testing, building on shopper behaviour-based insights.
Retail and healthcare data company, IRI, has launched a suite of solutions including one for new product concept testing, building on shopper behaviour-based insights.
Market research software provider Confirmit is partnering with survey sample provider SSI on a research programme, Political Buzz, to compare information and polling data gathered through different digital channels.
Adblock Plus, an online ad blocking tool, has won its case against a group of German publishers who had tried to sue the company for blocking ads on their sites.
Market research veterans Sandeep Chibber and Ashish Mathur have launched SampTech Consulting Services.
Emma James and Tom Russell join B2B market research agency Circle.
The Ad Personality Profile metric identifies the most influential creative characteristics of ads.