Consumers use average of five devices when making purchases
Omni-channel has become a consumer expectation as an average of five devices are used by shoppers when making a purchase according to a study from DigitasLBi.
Omni-channel has become a consumer expectation as an average of five devices are used by shoppers when making a purchase according to a study from DigitasLBi.
Demographix, the online research tools developer, has appointed Gina Lee-Young as its first-ever head of insight.
Traditional media still has the most influence on 18- to 24-year-old voters, with 62% citing TV followed by 14% for Facebook and 13% newspapers.
ComScore has started its roll out of Trust Profiles, a collection of comScore ad metrics, so clients can see how their inventory will be represented in programmatic trading platforms.
Retail and healthcare data company, IRI, has launched a suite of solutions including one for new product concept testing, building on shopper behaviour-based insights.
Market research software provider Confirmit is partnering with survey sample provider SSI on a research programme, Political Buzz, to compare information and polling data gathered through different digital channels.