Welcome To Marketing Means

Welcome To Marketing Means

We’re a full-service market research company – one of the most trusted in the industry. Whatever research services you’re looking for, you’ve come to the right place... ...
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Analysis & Interpretation

Analysis & Interpretation

When the data is within reach you need interpretation. Our analysts provide more than description ...
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Brand & Awareness

Brand & Awareness

Do you understand where your customers can add value? ...
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Fieldwork and data collection

Fieldwork and data collection

Want a dedicated team to collect data for your survey? That’s what our in-house researchers and interviewers do every day... ...
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Opinion Research

Opinion Research

Do you understand the political and demographic forces at play in the ever changing environment of public opinion.... ...
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Customer Satisfaction Surveys

Customer Satisfaction Surveys

The most valuable customer satisfaction surveys are the least intrusive. Find out how we ensure maximum customer response ...
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Employee Wellbeing

Employee Wellbeing

Happy, loyal employees are your greatest asset. How happy are your people? Find out through our employee surveys. ...
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Latest

Latest News

/ April 30, 2015 9:06 AM

JWT forms new research and analytics group

The Intelligence Group brings together three existing specilities within JWT: Sonar, Analytics and The Innovation Group.

/ April 29, 2015 9:00 AM

CIE hires across the group and rejigs at Opinion Leader

Chime Insight & Engagement Group (CIE) has made eight appointments across its businesses including Facts International, CIE Commercial, Watermelon, Cherry Picked and Opinion Leader.

/ April 29, 2015 9:00 AM

Ad value boosted by newsbrand context

Consideration to purchase brands advertised across newsbrand platforms increased by up to 38% for readers than non-readers, according to research from marketing body, Newsworks.

/ April 29, 2015 9:00 AM

Labour loses on 'leadership' association with party political broadcast

Labour’s election broadcast starring actor Martin Freeman, but omitting Ed Miliband, weakened its association with ‘leadership’, according to a neuroscience study from Neuro-Insight.

/ April 29, 2015 9:00 AM

RealityMine appoints Spaeth and Sylvester

Market research tech company RealityMine has hired co-partners of US outfit, Sequent Partners, to chief officer roles.

/ April 28, 2015 9:03 AM

Consumers use average of five devices when making purchases

Omni-channel has become a consumer expectation as an average of five devices are used by shoppers when making a purchase according to a study from DigitasLBi.

Methods

Focus Groups

Focus Groups

Start the debate Focus groups are an excellent way to get people to debate their thoughts, feelings and beliefs. By providing a relaxed space in which to talk openly, the conversation can flow, and a variety of opinions and experiences can come to the fore. A focus group is… ...
Chris Bowden Chris Bowden
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Face-to-Face Surveys

Face-to-Face Surveys

Show and tell Face-to-face research has always been a popular way to learn people’s opinions. By interacting directly with respondents, interviewers can capture more detailed thoughts on specific subjects – from TV adverts, to new products, to places and events. At Marketin… ...
Chris Bowden Chris Bowden
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In-Depth Interviews

In-Depth Interviews

Getting to the heart of a key issue An in-depth interview is a great way to learn more about what your respondents really think. Conducted over the telephone or face-to-face, this method is far more ‘open’ than other surveys, to encourage an equally open response. Marketing… ...
Chris Bowden Chris Bowden
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Online Surveys

Online Surveys

Detailed, quick and effective Do you want to ask questions that might need some consideration – but you’re still looking for a quick response? Then an online survey is a good fit. They’re quick to complete and cost-effective to run. If you want to get high quality data that… ...
Chris Bowden Chris Bowden
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Postal Surveys

Postal Surveys

Giving people the time to respond Are you surveying a wide geographical area? Perhaps your respondents need time to consider or research their answers. In either case, a postal or mail survey is an excellent and cost-effective choice. The only potential issue is the respons… ...
Chris Bowden Chris Bowden
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Telephone Survey Research

Telephone Survey Research

A personable way to get fast responses If you want reliable views from the public, businesses or your customers – as quickly as possible – a telephone survey is a great choice. They’re particularly useful for opinion polls, or for flagging live issues with customer serv… ...
Chris Bowden Chris Bowden
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