Kantar and comScore start joint measurement offering
Kantar Media and comScore have announced a joint offering for cross-media audience measurement, the first to come from their strategic alliance which began earlier this year.
Kantar Media and comScore have announced a joint offering for cross-media audience measurement, the first to come from their strategic alliance which began earlier this year.
WeAreFearless works with cognitive neuroscientists to integrate an understanding of brand engagement into its approach.
Digital Insight Network is a global research association focused purely on digital methodologies.
The Intelligence Group brings together three existing specilities within JWT: Sonar, Analytics and The Innovation Group.
Consideration to purchase brands advertised across newsbrand platforms increased by up to 38% for readers than non-readers, according to research from marketing body, Newsworks.
Chime Insight & Engagement Group (CIE) has made eight appointments across its businesses including Facts International, CIE Commercial, Watermelon, Cherry Picked and Opinion Leader.