Liberal Democrats Election 2010

Industry Sector

Service Required

Method Used

What They Needed

From October 2009 up to the General Election in May 2010, the Liberal Democrats wanted to measure the levels of support for them in key seats across the United Kingdom. The information had to be statistically accurate at constituency level so that the party would be able to make fast and accurate decisions about where to put their valuable resources during their campaign.

What We Did

Marketing Means undertook a series of telephone polls in each constituency, using large samples that were statistically valid at that level. Using a bespoke questionnaire and weighting system, results were produced on a week-by-week basis, with over 12,000 interviews completed in the 6 months leading up to the General Election.

Outcome

The polls were used as intended to determine where the party should put their resources. The polls were highly accurate, as shown by the ‘Poll of Pollsters’ result predicitions in the Independent on Sunday in the weekends before the election.

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Liberal Democrats Election 2010

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