Customer Satisfaction Surveys
Opinion Research
Standardised Surveys
Fieldwork
Brand Awareness
Analysis & Interpretation
The committed attitude and accessibility of Marketing Means, results in the kind of
personal service that differentiates them from other agencies.
Devon County Council
Getting to the heart of a key issue
An in-depth interview is a great way to learn more about what your respondents really think. Conducted over the telephone or face-to-face, this method is far more ‘open’ than other surveys, to encourage an equally open response.
Marketing Means executives have conducted many in-depth research interviews. We record and transcribe our discussions, and write an overall summary or a more detailed report on our findings.
We recommend using in-depth interviews for:
- A detailed understanding of an individual’s thinking. Used on its own, it’s ideal for getting individual opinions (it should not be used to infer results for a wider population).
- To prepare a quantitative survey. In-depth research interviews can help to pinpoint the key issues and generate ideas, aiding questionnaire design.
- To get more insight after a survey. If you’ve already conducted a quantitative survey, in-depth interviews can shed more light on specific findings.
Discover more
To learn more about in-depth interviews, or to discuss a project you have in mind, contact us on 01364 654485 or email us directly.
