In-Depth Interviews

Getting to the heart of a key issue

An in-depth interview is a great way to learn more about what your respondents really think. Conducted over the telephone or face-to-face, this method is far more ‘open’ than other surveys, to encourage an equally open response.

Marketing Means executives have conducted many in-depth research interviews. We record and transcribe our discussions, and write an overall summary or a more detailed report on our findings.

We recommend using in-depth interviews for:

  • A detailed understanding of an individual’s thinking. Used on its own, it’s ideal for getting individual opinions (it should not be used to infer results for a wider population).
  • To prepare a quantitative survey. In-depth research interviews can help to pinpoint the key issues and generate ideas, aiding questionnaire design.
  • To get more insight after a survey. If you’ve already conducted a quantitative survey, in-depth interviews can shed more light on specific findings.

Discover more

To learn more about in-depth interviews, or to discuss a project you have in mind, contact us on 01364 654485 or email us directly.

Featured Projects

Mobile Mini

Mobile Mini

Monthly customer satisfaction tracker for deliveries and collections ...
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RBS telephone surveys

RBS telephone surveys

A monthly telephone survey of brokers who deal with the bank’s business products ...
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PCCC

PCCC

A postal survey of 150 businesses operating within the city centre ...
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Devon Renaissance

Devon Renaissance

Marketing Means ran a postal survey of 8,000 businesses in Devon ...
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Cornish Mutual

Cornish Mutual

A series of tailored telephone depth interviews that resulted in changing the brand focus. ...
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Cornwall Development Company

Cornwall Development Company

Cornwall Development Company exists to further the economic development of Cornwall ...
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Liberal Democrats Election 2010

Liberal Democrats Election 2010

Opinion Research for the 2010 election ...
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