Face-to-Face Surveys

Show and tell

Face-to-face research has always been a popular way to learn people’s opinions. By interacting directly with respondents, interviewers can capture more detailed thoughts on specific subjects – from TV adverts, to new products, to places and events.

At Marketing Means, our data collection team is highly experienced in conducting face-to-face surveys, and knows how to recruit the right people for rounded and unbiased insight.

We offer four types of face-to-face research:

      • In-street. We use a short questionnaire with a ‘convenience’ sample of people in public places. This gives results that are indicative, but not usually statistically sound.
      • Exit interviews. Interviewing people as they leave a venue is a cost-effective way to find out about the experiences they’ve just had.
      • In-home. These longer and more complex face-to-face surveys are best for when detailed, high quality data is needed about people in a specific area.
      • Hall tests. Interviewers recruit people in the street and take them to a nearby location to complete an interview. This is especially valuable when the survey is about products or media.

Discover more

To learn more about face-to-face surveys, or to discuss a project you have in mind, contact us on 01364 654485 or email us directly

Featured Projects

Mobile Mini

Mobile Mini

Monthly customer satisfaction tracker for deliveries and collections ...
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RBS telephone surveys

RBS telephone surveys

A monthly telephone survey of brokers who deal with the bank’s business products ...
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PCCC

PCCC

A postal survey of 150 businesses operating within the city centre ...
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Devon Renaissance

Devon Renaissance

Marketing Means ran a postal survey of 8,000 businesses in Devon ...
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Cornish Mutual

Cornish Mutual

A series of tailored telephone depth interviews that resulted in changing the brand focus. ...
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Cornwall Development Company

Cornwall Development Company

Cornwall Development Company exists to further the economic development of Cornwall ...
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Liberal Democrats Election 2010

Liberal Democrats Election 2010

Opinion Research for the 2010 election ...
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