Latest – company news and MR industry news

/ December 10, 2015 9:01 AM

Collaboration across four or more functions boosts innovation

Findings from a study of CPG professionals shows that collaboration across four or more functions generates concepts that perform 46% […]

/ December 9, 2015 9:00 AM

IFF hires eight

IFF Research has hired eight new staff members, including Chris O’Brien, who joins from Ipsos Mori as associate director.

/ December 9, 2015 9:00 AM

MRS Awards 2015 winners announced

The Market Research Society’s annual awards took place last night in London, with big winners including StreetInvest and Lightspeed GMI.

/ December 9, 2015 9:00 AM

Affinio launches Twitter segmentation tool

Discovery by Affinio is a lightweight version of Affinio that allows Twitter users to analyse the characteristics of their followers.

/ December 9, 2015 9:00 AM

Lightspeed GMI unveils political profiling tool

Political Profiler allows targeting by political party affiliation, voter preferences and voting frequency, as well as social interest profiles.

/ December 9, 2015 9:00 AM

YouGov releases 'What Went Wrong' report on election polling

Report highlights impact of the average poll-taker’s interest in politics and its subsequent effect on the age of people in […]