Latest – company news and MR industry news

/ December 10, 2015 9:11 AM

Twitter engagement driven by music awards and reality TV

Music awards shows and reality TV competitions have been behind some of the biggest moments of Twitter engagement by TV […]

/ December 10, 2015 9:01 AM

New analysis questions effects of internet vs phone polling

Analysis from John Curtice of NatCen Social Research questions whether the apparent narrowing of the European referendum race could be […]

/ December 10, 2015 9:01 AM

Consumers in mature markets will own more than three devices by 2018

New analysis from Gartner predicts that consumers will add more devices to their ‘personal portfolio’ rather than consolidating it, leading […]

/ December 10, 2015 9:01 AM

Rise Interactive acquires SimpleRelevance

Digital marketing and analytics agency Rise Interactive has acquired SimpleRelevance, a platform that uses machine learning to personalise marketing messages.

/ December 10, 2015 9:01 AM

European online advertising spend sees 9.7% growth

Online advertising grew to a value of €16bn in the first half of 2015, a growth of 9.7% from the […]

/ December 10, 2015 9:01 AM

Collaboration across four or more functions boosts innovation

Findings from a study of CPG professionals shows that collaboration across four or more functions generates concepts that perform 46% […]