Latest – company news and MR industry news

/ December 12, 2015 9:01 AM

Social media strategy called into question by new research

New research from the University of Oxford has revealed two popular social media practices thought to drive engagement have no […]

/ December 12, 2015 9:01 AM

Christmas ads 'don't drive purchase'

34% of UK consumers chose Sainsbury’s Mog the Cat as their favourite Christmas advert, but 79% wouldn’t buy merchandise related […]

/ December 10, 2015 9:11 AM

Twitter engagement driven by music awards and reality TV

Music awards shows and reality TV competitions have been behind some of the biggest moments of Twitter engagement by TV […]

/ December 10, 2015 9:01 AM

New analysis questions effects of internet vs phone polling

Analysis from John Curtice of NatCen Social Research questions whether the apparent narrowing of the European referendum race could be […]

/ December 10, 2015 9:01 AM

Consumers in mature markets will own more than three devices by 2018

New analysis from Gartner predicts that consumers will add more devices to their ‘personal portfolio’ rather than consolidating it, leading […]

/ December 10, 2015 9:01 AM

Rise Interactive acquires SimpleRelevance

Digital marketing and analytics agency Rise Interactive has acquired SimpleRelevance, a platform that uses machine learning to personalise marketing messages.