Latest – company news and MR industry news

/ July 24, 2015 9:00 AM

Reliance on earned media for new product information grows

Shoppers’ attention towards paid media for new product information is declining, according to research from Nielsen.

/ July 22, 2015 9:21 AM

Adspend growth forecast cut to 2.3% for 2015

Slowdowns in the US and China have contributed to Warc’s 2015’s global adspend forecast to be downgraded by 2.5 percentage […]

/ July 22, 2015 9:00 AM

20/20 Research builds business development team

Jeff Grund has been hired to lead a team of market research veterans appointed to further grow global research technology […]

/ July 21, 2015 9:33 AM

Cello Health Insight strengthens IQ team

Massimo Bufi joins as senior methodologist in Cello Health Insight’s quantitative research IQ team.

/ July 21, 2015 9:00 AM

Unilever China and Alibaba data-driven partnership

Alibaba Group and Unilever China have embarked on a strategic partnership allowing Unilever to reach customers across China through Alibaba’s […]

/ July 21, 2015 9:00 AM

ZappiStore appoints advisory board

ZappiStore has assembled an advisory board including former Procter & Gamble senior vice-president consumer and market knowledge, Joan Lewis.